Objects have inherent verb associations

Read a book, climb a tree, turn on the light, click a button. Whether physical or virtual, anything you interact with already has inherent associations of how to interact with it.

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Design verbs not objects

Objects have inherent verb associations, by designing with familiar objects you limit to specific verbs of interaction (button=click; tree=climb). By first designing the verbs of interaction, Verbs shape the design of objects.